Lomi Lomi Winchester
Brand Identity
Lomi Lomi massage isn't just a massage. It is a craft, an art form and a sacred ceremony in Hawaii - just like our bespoke calligraphic logo for Lomi Lomi Winchester.
The flowing nature of the calligraphy mimics the motions of the massage.
A vectorised Frangipani flower lends its beautiful colour pallet to the brand, which is the national flower of Hawaii.
The logo simplifies in four stages so that it can be used in a wide variety of situations.
